10 Ergebnisse.

Crisis Communication Reader provides students with a carefully selected collection of articles to help them better understand the heritage and practice of crisis communication. The anthology defines the discipline and provides a framework to understand how contemporary public relations professionals anticipate, react, and deploy crisis communication approaches. Unit I introduces readers to the discipline, presents respected theories of crisis ...

Crisis Communication Reader provides students with a carefully selected collection of articles to help them better understand the heritage and practice of crisis communication. The anthology defines the discipline and provides a framework to understand how contemporary public relations professionals anticipate, react, and deploy crisis communication approaches. Unit I introduces readers to the discipline, presents respected theories of crisis ...

At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, Communicating Corporate Social Responsibility: The Trust Factor explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social responsibility on social media engagement and purchase...

So You Want to Find a Job: Career Search Steps is designed to help readers navigate the job search process and transition from the university setting to the working world. The anthology provides critical readings and foundational resources for emerging professionals in the process of discovering new jobs, articulating skills to potential employers, and engaging in the process of joining the workforce. The readings in the first half of this boo...

So You Want to Find a Job: Career Search Steps is designed to help readers navigate the job search process and transition from the university setting to the working world. The anthology provides critical readings and foundational resources for emerging professionals in the process of discovering new jobs, articulating skills to potential employers, and engaging in the process of joining the workforce.The readings in the first half of this book...

The European Right to be Forgotten: The First Amendment Enemy asserts that the right to be forgotten provision of the European General Data Protection Regulation threatens the free flow of information within a global society. In a thoughtful explanation of how the regulation functions as an enemy of the United States' First Amendment, the book addresses the marketplace of ideas, communication in democracy, the specter of government interventio...

So You Want to Find a Job: Career Search Steps is designed to help readers navigate the job search process and transition from the university setting to the working world. The anthology provides critical readings and foundational resources for emerging professionals in the process of discovering new jobs, articulating skills to potential employers, and engaging in the process of joining the workforce.The readings in the first half of this book...

Public Relations Strategies and Tactics addresses contemporary public relations approaches and equips students with knowledge and information about relevant theoretical frameworks and strategies for modern communication. The anthology features diverse viewpoints and carefully selected readings to offer students an understanding of public relations. This anthology lays out critical theories and definitions with select readings to introduce stud...

Public Relations Strategies and Tactics addresses contemporary public relations approaches and equips students with knowledge and information about relevant theoretical frameworks and strategies for modern communication. The anthology features diverse viewpoints and carefully selected readings to offer students an understanding of public relations. This anthology lays out critical theories and definitions with select readings to introduce stud...

The European Right to be Forgotten: The First Amendment Enemy asserts that the right to be forgotten provision of the European General Data Protection Regulation threatens the free flow of information within a global society. In a thoughtful explanation of how the regulation functions as an enemy of the United States' First Amendment, the book addresses the marketplace of ideas, communication in democracy, the specter of government interventio...